It must be something in the stars, the past couple of weeks I’ve talked to a few people that seem to be down in their luck. Some people blame something else, like Mercury retrograde or some other outside force. I’m more pragmatic than that and I believe that we are the architects of our own […]
I’ve been listening to the No Jumper interviews and have been following the vlogs for quite a while now. A lot of it is about this weird subculture that I don’t quite get. It makes me feel old, but also makes me want to stay current and pay attention to what the younger people are into […]
I heard a story while I was in Napa a couple years ago. My friend Rhoda tells the story of how Mondavi “invented” the Fume blanc grape. I decided to share this here with you because there’s a bit of a marketing lesson here. Sometimes success depends not just on the quality of the product […]
Why so many posts about @starbucks recently, Oscar?
Go read my blog post about it. That will explain it. Link in bio.
And did you see my stars?
#starbucks #business #coffee #latte #cascara #socialmedia #marketing #businesssuccess #newblogpost #businesslessons #gamification #starbucksrewards
The VR panel at The Integrated Marketing Forum #2016IMF. Insights and revelations.
This has been around for a while… but this year, 2016 is “year 0” for VR. There is content, there is accessible equipment, it’s got investment and buy-in from early adopters.
Listening to the #DigitalFirst panel at the #2016IMF. Your strategy should be focused in digital before anything else.
#technology #consumer #marketing #behavior
The Integrated Marketing Forum is coming back to Orange County in November. If you were following me last year, I attended this great event. I talked about it on the blog here. Register for the November 11 event today, chances out it will sell out. The Integrated Marketing Forum last year was all about mobile marketing I […]
Masters at branding. Disneyland brands everything, even their concession stands are always on point.
Inspecting the loot from #2015IMF. #swag #list – Field Notes memo book by vitamin T
– Spiral hard bound notebook by Trinet
– An obscene amount of KIND bars including their new breakfast bars.
– Looks like a deck of cards by @Mailchimp
– Postcard about HR and fitness by… Trinet
– Mission statement flyer about MMA (Mobile Marketing Association) by… guess who? (Really guys?)
– Innovate and grow paper about something or other… TL:DR By… Trinet. (Seriously?)
– Postcard about choozle… by choozle
-UCI extension continuing education brochure with 20% off by using #coupon “IMF20” at extension.uci.edu
– A human head-sized sticker of a creepy lemonhead winking at me.
– An awesome sketchpad. It says: 80# Mohawk Everyday Digital Text. By allura, high quality on-demand printing
Comments… Pretty standard bag. The highlights… KIND bars, sketch pad, playing cards. Awesome event by Rhythm Agency.
Disappointed with the lack of creativity and innovation by a couple of the sponsors.
We are at a #marketing conference, by marketers, for #marketers. The hardest demographic to sell to… and you’re telling me than an overwritten flyer with your logo is the best you can do to get our attention?
Those couple sponsors… Wowed me, today, you did not. I hope you took lessons from the speakers and the panel.
Separate blogpost about the terrific event, and people coming up next.
I cover blogging for business on this episode of driving with Oscar – I believe this is episode 4, hopefully I am right!
Strategy on blogging for business. Stop trying to promote your product on your blogposts and start telling stories.
I got a new email account I need to manage now so I thought I would take some time to show you one of my favorite apps for Gmail. Streak is the name, as in a streak of luck. Except this is no luck, you get to discover this awesome app because you are a […]
This is a great video teaching you how to do Guerilla Marketing for your business. It’s short and sweet. It has a subtle pitch for shopify, but the content is solid and valuable for today’s entrepreneurs. Especially for startups and companies that are still honing in their strengths and finding the best channels to market […]
A huge mistake I see by people trying out their e commerce shops is to offer discounts. They offer coupons, probably because shopping carts today have very easy ways of integrating coupons into their checkout systems. And people think that by offering coupons they’ll attract more customers. And all of these reasons are probably partially […]
So the biggest questions I’ve gotten about the Home Business Summit in Long Beach are these: What will I learn? I already have a home based business, why would I need to attend? What else is going on? So here are the answers: By attending the Home Business Summit in Long Beach, you’ll learn about […]
What is Inbound Marketing? Inbound Marketing is a new buzz word being thrown around a lot lately. However, it actually is a new thing that has happened in recent years. Inbound Marketing refers to the way of marketing a product or service where people come to you on their own accord to seek out interesting […]
Social networking is nothing new, it is simply the name given to the ever growing collection of websites and applications online where you can interact with other members. When I say it’s nothing new it is because ever since the Internet came to be we’ve had social networking. In the early 80s you had what […]
So in passing conversation, at a meetup, John turns over to me and says, you know, Oscar. Mailchimp doesn’t allow affiliate links. (jawdrop) For all this time, I’ve been telling everyone, yeah, go ahead, get Mailchimp. Build your list, send them emails! Ya! Sell them stuff. And then John tells me this. I’m like STFU. […]
There, I said it. Let me explain a bit. For the past 8 years, since I first tried selling an affiliate product online I’ve this internal struggle. The struggle of selling. I am not a sales person I told myself. And I stuck to that. Then a couple years ago when I decided to go […]
Check this out. Finally A live screen marketing that acrually works. I these are much more effective than the ones over urinals I think. But you be the judge. Would you spend your advertising dollars in something like this? You can see these live at the MGM Grand.
After a relative short drive. About 3:45 hours, we’ve arrived to Las Vegas. John and I left the already cold city of Irvine for this year’s adventure at ASW. This will be my first time here so I’m looking forward to it. Not only is this my first time at Affiliate Summit West, but I […]