Reciprocity.
1 : the quality or state of being reciprocal : mutual dependence, action, or influence
I’m torn about this and I hope to explain why. Reciprocity is a problem right now in Social Media, its a rampant epidemic that needs to stop. The old cliche you scratch my back, I scratch your back wasn’t meant to be taken literally to everything you do. Here is where my rant comes in. Twitter for example, why do some people feel the need to follow everyone that follows them? I’m a techie, I have every tool available at my disposal and I know how to use them. I can switch from tweetdeck to hootsuite to co-tweet to seesmic to you-name-it in a heartbeat… yet I don’t follow more than 180 people. Why? Because it is impossible to actually follow all those people. I will not keep up with them if I followed 400 people, I couldn’t. So I know you also can’t. I’m also talking from experience, I’ve reached out to people with no response, or a 2 week later response that is starts with an apology because they have so many tweets to catch up on. [click to continue…]
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