As we kick off a new year, I thought I'd revisit the My Top Tier Business (MTTB) program and give you some more information. If you remember, I did a first looks review on MTTB, you can find it here: My Top Tier Business Review First Looks.
I'll do my best in continuing to give you some more reviews about the program but please be patient, as some of the information is part of the training program, and I'm not really allowed to share that with you. In case you want to read more, here's a post where I explain what MTTB is and how it works.
But if you don't want to read that right now, here's a quick synopsis: MTTB is a 21 step program that will teach you how to make money online.
It's pretty simple once you've gone through it, you may feel like you've known this all along. But the program is highly sophisticated in the knowledge and expertise that it provides. After the getting started day, you'll get into the meat of the program. The reason I like this system is that it really gets into the deep stuff.
After you get started with MTTB, you'll jump into Day 1, then move through the other days. Today I'll talk a bit about day one.
Day one, you'll learn things like this:
We’ll start by talking about why you would even want to have a Top Tier Business in the first place. What is Top Tier? Why is it a MUST in today’s economy? What the pros and cons are of the different systems available out there? We’ll answer these critical questions now.
That snippet is directly taken from day #1. Then the lesson goes on to explain all of it. It can be a bit confusing so here's a quick everyday example. A top-tier program, or top-tier product is the high-end product of a niche.
Take for example, a restaurant, they offer appetizers and salads for around $12 - 17. Then they have pasta dishes, maybe some chicken and fish too, these dishes range around $15 - $25. Then there are steaks and specialty items, $20 - $35, and then there is THE dish. THE dish is something like surf and turf; Maine lobster tail with a filet mignon, the price around $45 - 60. That's a "top tier" product for the restaurant. Top tier is by definition, the top product.
When you go to a bar and you order a cocktail, you can get the well liquor or top shelf. Same thing as the restaurant, the choices are many, but top shelf is the best, it's valuable and those that understand this value usually prefer it. That's what My Top Tier Business is all about. It's about the high ticket items that represent the best.
The same analogy can be made for automobiles, phones, clothes, really, anything you can think about. There's the cheap option and the top shelf option.
So what's the big deal with top-tier?
The reason high ticket items are so important to a business is because if you look at the economics of things, relatively speaking it is cheaper to sell a high ticket item than it is to sell a cheap product. Most times, you'll spend about the same amount of time and the same amount of money to sell a product that costs $100 versus a product that costs $1000. Yet your profit margin is much greater with the $1000 product.
The result is that you make more money. The restaurant example and the bar above may sell less of the top-shelf products, but the profits are huge compared to the lower priced products. It takes about the same skill to cook a T-bone steak than it takes to cook a filet mignon, and it isn't much different to mix a martini with Beefeater versus Martin Miller's. The basics are the same, but the profit margins are very different. This is why you need a top-tier product in your business.
This is the core message of Day 1
Day 1 will cover various business models and how to plan your success. Depending on how much you want to earn, there are various ways of calculating how much money you need to make each day. One of the things I like about MOBE and MTTB is that they don't tell you about making millions of dollars, they are down to earth programs that show you how to actually make a million dollars. No hype, no bullsh*t. So this is part of lesson one, understanding how you can make a great living with internet marketing.
There is also a huge truth revealed about online marketing and a clear explanation why most people fail. I'll give you a hint, and it's related to your traffic source. Hint hint... I talked about that very same topic a while back right here.
Understanding why a top-tier product is so important to your business is paramount so it is only fitting that this is the lesson of the first day. There is an introductory video of about 15 minutes. The video is by Matt Lloyd, MOBE founder and Michael Force, one of the new members of the MOBE team. After the video, you have a bit of reading and theory explaining the concepts of top-tier sales.
Then there is a really meaty video by Matt himself. The video explains the fundamentals of internet marketing and it's jam-packed with great information. The lesson finishes off with a case study that will show
Overall, I'm still happy with the system and although I've gone through it already, I go back often to review a video or a specific lesson. There is so much information that it could take a couple of times to digest it all. I strongly recommend you check it out. You can check out MTTB right here.