One of the questions I regularly get when people are considering an affiliate program, like MOBE, is: How many clicks before I make a sale?
I'm going to try to answer that in this post.
Once you start doing any kind of Internet marketing, you'll realize that the most important metric is conversions. Traffic plus conversions equal sales, and that is the ultimate goal. To convert. Whether you're trying to get people to share your article, leave a comment, sign up for your email list, or even go on to read another article. Those are all types of conversions.
But if you're running an online business, you want sale conversions. You want to close the sale. But before you can close a sale to a great offer, you need to have traffic.
Unfortunately, the fact is that nobody can tell you how many clicks you need to make a sale. There are averages that get calculated and this is how you get conversion numbers advertised by different merchants and affiliate programs.
I even dare to say that if someone tells you that you need a specific amount of clicks to make a sale, they're not being 100% truthful to you. They may not be telling you that these numbers come from a specific traffic source they found but won't or "can't" share with you; they may not tell you that those numbers only come in when they purchase traffic at 5000 to 10000 clicks per day.
I've had times where I made a sale every 10 - 20 clicks, and there have been times where 1000 clicks didn't yield a single sale. It happens. For that reason, this is one of the few times where I can't answer the question, there are too many variables for any one answer to be accurate. And that answer changes quickly anyway.
Sometimes you get 10 - 30% conversion on one offer, and then the next month it drops to 3%. People change, the market changes, competition changes so don't take too much stock on what people tell you when it comes to conversion rates. Your goals are to increase traffic, lower your cost per click and increase your earnings per click.
But let me address the question at its root instead of trying to answer it literally; the root of the question is not really about how many clicks you need to make a sale, but it's rather about getting more clicks from better sources.
First, don't Do THIS.
What you can't do is get 200 clicks to a landing page and expect 10 sales because Joe Scammer told you he's getting a 5% conversion. What happens is that you give up and you move onto something else. You need to try bigger, you need to try longer and you need to find your own numbers.
Instead, you need to try bigger, you need to try longer and you need to find your own numbers. At a minimum, get 1000 clicks to one landing page that has a great offer and see how it works out; ideally, you should get this traffic from the same source.
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Here's the reality about conversions
The fact is that for your traffic to convert is that you have to test it. You have to try different things, but you have to try them long enough to be able to determine if the traffic source is good or if the traffic source is a bust.
Internet marketing comes down to traffic. If you want to promote a product, you need to put it in front of people as much as possible. Some people will tell you that you need to build an audience, and you need to build a community; that is true, but they miss the other part of the equation. You need to expose your content to new people constantly, and you put your offers in front of more people to continue growing.
When you're looking to sell a product that is a high-end product, then I recommend you work on getting between 1000 to 5000 clicks to a single landing page or specific offer before you make a decision if that traffic is converting, if you need to adjust the landing page or both. Maybe after 3000 to 5000 clicks, you find that the source of traffic isn't that good. So you move on to another source.
The ultimate goal is to lower your cost per click (CPC) and to increase your earnings per click (EPC). But I don't want you to get too hung up on that just yet. Just focus on getting a good amount of traffic to use as a base to determine what to do next.
This is why I test different things. I try Twitter, I try Instagram, I try other social media traffic, I try Bing ads, I try my email list. But I try even if the vendor tells me that the EPC (earnings per click) should be $3.50 or $35.00. I need to know my own numbers.
What are good sources of traffic then?
You'll need to experiment a little but here are some of the sources of traffic that are good right now, Facebook ads, Bing ads, Solo ads, but also your own email list, if you don't have an email list, start one today it's free to start with Aweber. As they say, the money is in the list so your own list will always be a good source. Start it, grow it, nurture it!
By the way, if you don't know what solo ads are, solo ads are when you buy an ad that will run through an email list that somebody else owns, or through a broker that will send your email to a number of people. When you hear someone telling you, just "buy solo ads" it means that you're buying clicks through email marketing by using somebody else's list. I'll cover this more in depth later on.
But test your own sources too. Every once in a while, I'll talk to a fellow marketer and find out that they're making great numbers with an obscure small social network, or with video ads, or with classified ads on Craigslist. A perfect example for me is Minds.com I joined a long time ago and with very little traffic I was able to make 2 big sales from there, but due to the nature of the audience there, it is really hard to convert nowadays. But I tested it. Test your own traffic, and always strive to get more clicks.
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