It’s all about disclosure, and that’s the bad part. Some of the sponsored content that isn’t labeled as such blends in perfectly with the regular content.

The bad part about this whole thing is how the consumer kept complaining about ads… now they will continue to see ads but just won’t know it. I guess ignorance is bliss, like they say.

I think product placement is also growing and that will be really difficult to address because you can’t interrupt a movie to say that the last scene you saw was “brought to you by XYZ”

If the ad looks like an ad and it’s clearly an ad, it doesn’t have to be disclosed that it is such an ad. If it blends into regular content then it’s supposed to be — that’s the easiest way to look at this.

And yes, it’s excellent for the marketer, instead of fighting for a glance or a couple seconds, we have a few minutes of your time.

The FTC has indicated on some level that it is bad and certain types of advertising in commercials/movies is banned/restricted.

In reality everything is advertising. A majority of the world pays for ads to be streamed to their TV 24×7.

You pay for your cable, and you still have to watch ads.

Pick a favorite show and I’ll show you a product in that show that paid the show to be featured in said show.

I remember watching “The Profit” and after it gained some traction there were specific parts in the show that Lemonis would go “fix” a problem with this new “service” from AT&T.

Is it good for the marketer?
Hell yes