Comments on: The Failures of Measuring Social Media https://notagrouch.com/the-failures-of-measuring-social-media/ Digital Marketing Blog and other Shennanigans from Oscar Gonzalez. Mon, 25 May 2015 16:21:22 +0000 hourly 1 By: Facebook https://notagrouch.com/the-failures-of-measuring-social-media/#comment-2341 Mon, 30 Jan 2012 23:05:00 +0000 http://notagrouch.com/?p=29644#comment-2341 yup – we are on the same lines – but there’s more in my mind – just three quick thoughts :

1_  social media and online is only part of an individual’s life and impact on others. 
2_  peer measurement is not taken into account.
3_  the stem can be and is being gamed – literally – and if all we are measuring is quantity – not quality – then the point is being missed

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