Years ago I became involved with a company named MOBE, soon I started earning money and like many of the affiliate programs that I try, MOBE became a staple of my online business.
Once in a while, I would find some negative comments about Matt Lloyd, MOBE's founder. And I would go in and dig into the comments to see what they were all about. Most of the time, the thread was your typical internet-hating anonymous-bashing comments about someone that is successful.
So I made a video talking about Matt Lloyd, what I knew and what he was all about from my perspective. But it was a terrible video. It really was. At the time, I was doing a lot of vlogs and this was just like that. Very casual and very unscripted, and you can tell!
The video has gotten a lot of negative comments and almost a 50% dislike ratio. So I thought I would circle back around and write a blog post about Matt Lloyd and then also, take a crack at another video. This is the blog post, and the video will come out in the next week or two.
First, you should hear it from him. Here's Matt Lloyd's own video, titled "Who is Matt Lloyd"
The main questions I get are:
Is Matt Lloyd a scammer?
The short answer is no, of course. In no way would I associate myself with a scammer, as you might know, my entire reputation online is based on me, my blog, my social media, that's me. I'm not about to risk my reputation for anybody.
Matt Lloyd created MOBE and MOBE serves two purposes. One is to educate entrepreneurs in all matters related to digital marketing; lately, they've added courses on real estate, wealth management, and other peripheral topics, but the main purpose is to be an on online education resource for entrepreneurs. The second purpose is to provide an affiliate program for people to sell its products, courses, and masterminds.
What I know about Matt Lloyd
I've met Matt Lloyd several times, in person. First time was at a private party in the hills of San Diego, with a bunch of Internet marketing legends. This was after the infamous ThinkTank mastermind by DK, where John Chow and Matt Lloyd first met. Matt seemed cool at the time, I have a video of the party somewhere, but it probably should remain unpublished.
As a quick side note, there's a rumor going around that stipulates that MOBE is actually John's company and Matt and John are in cahoots to take everyone's money. The rumor says that Matt is just a front for John's evil plan to defraud millions of people and run away into the sunset with everyone's hard-earned cash.
That's obviously not the case. John was the top affiliate for MOBE for almost 2 years, and Matt copies some of what John does because it works. Like using a full blown ebook as a lead magnet. Another idea we gave Matt early on was of doing free events to attract interested parties, then invite them to a larger paid event.
Good marketers borrow ideas, but the notion that John is the puppetmaster while Matt Lloyd is the puppet is laughable at best, libelous at worst.
A short while later I met Matt again during an event called Feed the Nitrous or something to that effect. This is where John won $10,000 for a promotional contest that Matt was running and John won.
Matt still runs those contests today.
I also have met him several other times, one of the most fun ones was when we all met up to film one of the MOBE Motors promotional videos. I didn't get to drive the supercars but all in due time.
I know Matt works harder than anyone I've met. The times I've met him, he's always answering an email, arranging for a meeting with someone, delegating to his staff, or planning the next resort.
What about the negative complaints all around the web?
You might have seen people complaining about Matt's company, Matt, or the 21 Step training course. Some of the stuff you'll find is designed to feel like a review, but it isn't. I'll explain in a minute.
Many of the people that have complained complain that the 21 Step Training course, also known as MTTB, is a trick. They complain that MOBE gets you to buy the course and then try to upsell you to thousands of dollars worth of products and courses.
The 21 Steps are perfect for someone starting out in our industry. They're designed to teach you how to sell high-ticket items and why people buy them.
A lot of it is information that may seem obvious to some, but it isn't necessarily obvious to everyone. Especially to those people that have never done any sort of sales or online business.
Some people question the value of the $49 training saying that you could find all of that information online just with Google.
That is laughable too. Yes, you could probably find all the information online, by running Google searches. But if you're new, or only know a little bit, how would you know what to search for? Then how would you determine which source of information is good? And do they have more advanced topics or do they leave you hanging after the initial questions?
There are many reasons people buy a course, mainly it's because it's set. It's based on a curriculum and there's a set number of items you're going to learn and it's taught in an orderly fashion to maximize the content. The idea that you could get the same level of training for free just by googling on your own without prior knowledge is just plain silly.
The second part of the complaint is the upsells. This is a business and just like any other good business, MOBE has developed products and services that are in high demand. It is only natural that they will try to sell these products to you. You've shown an interest in the industry, you showed that you want to learn more and thus they're inclined to try to sell you more educational products.
I don't see a problem with this.
If you think that this is underhanded, or bad business, then I suggest you have a lot to learn about sales and business, but you can actually do it starting today. Every successful company has at least one sales funnel. The sales funnel starts with a low-priced item and it elevates to more expensive and valuable items.
Matt Lloyd and MOBE do the exact same thing. You buy a small item, a book, or get a free book, or even take one of the beginning courses and you will later be introduced to higher level items.
One of the things that you can do with MOBE besides attend masterminds and take educational courses is to become your own business owner and promote MOBE products through their affiliate program. If you end up going this route, which I recommend, keep in mind that your investment will be similar to starting any other business.
You can start with around $3,000 or go all the way in with all the bells and whistles at around $50K. As a comparison, a Subway franchise will cost you around $120,000 to $250,000 (source) depending on different factors, and that's before you can even open your doors.
Why Am I Answering This for Matt?
I shouldn't have to defend anybody, and Matt can certainly defend himself. But I have done this in the past to defend our industry. You see, sometimes people look for a convincing argument or reason that will make them feel better about their decision.
You may be thinking that joining MOBE or MTTB or buying any of the Masterminds from MOBE is a bad idea and you are looking for reasons to reinforce that notion. This happens all the time, but you have to always wonder about the motivation of whatever you read.
For example, I mentioned before that sometimes you'll read a post that seems like a review, but they end up trashing MOBE and at the end, they tell you to go check out this other product they have.
There's a specific company that does this all the time and up to recently, one of the actual tactics they taught their students was to use MOBE as an example and write a bad review about it and then send them to their own product. Now that's underhanded. If your company is good, it shouldn't have to rely on trashing the (very successful) competition with such deceitful tactics.
I also feel that sometimes I have to say something because you may be thinking of buying something from MOBE and my comments and thoughts about it maybe will make a difference in your decision. I have gone through the training, I have bought their products, I promote their products, and I would recommend them to you.
Of course, if you end up buying from me I stand to benefit from that purchase so I also want you to do that and let you be at peace that MOBE is a fine company and if you are interested in starting an online business, and you're looking for the right mentorship and the right resources, you can't go wrong with MOBE.
Should you buy from MOBE?
Obviously, you're doing your due diligence, you're checking out the company and trying to see if they're legitimate and if you should buy their services with your hard earned dollars. I can't decide for you, but aside from some minor issues that every company has, I would recommend MOBE 100%.
As I mentioned before in other posts and I remind you on this one, if you buy from MOBE using one of my links, then you'll get all my bonus items and you'll be included in my free VIP coaching series, but you also get actual 1 on 1 time with me to help you design a strategy for your business and again once you start, we meet again to talk about the future goals and how to achieve them.
Matt is a fine individual, his company MOBE has made me a lot of money and has made several millionaires while helping thousands of entrepreneurs start and grow their online business. I give them both a nod of approval and if you're thinking about joining, you can start with the 21 Step MTTB training right here.