What Does WP Engine Do? with Ben Metcalfe [video] #ASW14

Recently at Affiliate Summit, I had a chance to catch up with one of my sponsors. WP Engine. You may see their ads here on the blog from time to time.

But lots of people still don't know what WP Engine actually does. Well, without getting too geeky I'll try to explain with a real-world analogy. WP Engine is to WordPress, what AMG is to Mercedes Benz. WP Engine takes a bad ass, everybody-loves, tried-and-true, product and supercharges the hell out of it.

If you want to get geeky, WP engine takes hourly snapshots of your file system and databases for backup purposes. WP engine gives you a staging instance to play around with your code and test it before deploying to production. WP Engine has git! Too geeky...? They also give you caching layers and access to CDN options.

WP Engine is the super car tuner for WordPress. Pretty easy to understand now right? And this is why they charge a significant amount of money more. They are constantly protecting your site, backing it up and making sure it can handle loads of traffic without a second thought.

When your site starts getting lots of traffic, or you are spending a lot of time managing the underlying infrastructure, you have two options (not mutually exclusive btw). You can hire a sysadmin to fine-tune your site, or you can move your website to WP Engine as a first step. It's like the old saying, when slow, throw more resources at it. Eventually you still will need a sysadmin and a good developer to help you fine-tune your site and get even more out of it. But enough about this...

I better let Ben Metcalfe tell you, makes sense since he is the founder. I had a chance to catch up with him during Affiliate Summit West.

You can get started with WP Engine here.