More info on Knut, the baby polar bear
Last week I posted about a baby polar bear in Berlin. Here's more information about him.
Knut became the center of a mass media phenomenon dubbed "Knutmania" that spanned the globe and quickly spawned numerous toys, media specials, DVDs, and books. Because of this, the cub was largely responsible for a significant increase in revenue, estimated at about five million euros, at the Berlin Zoo in 2007. Zoo attendance figures for the year increased by an estimated 30 percent making it the most profitable year in its 163-year history.