By now you surely have seen the Gillette Ad titled "We Believe: The Best Men Can Be" -- There's tons of commentary about the content of the ad and while I disagree with the way the ad was produced, I want to talk about the marketing and branding implications of such a risky move.
That's the topic I explore in this video, let me know what you think in the comments!
Let's Talk About The Gillette Ad Controversy
It took a lot for me to stay on point here because I really wanted to give you my opinion on the ad but instead, I talked about the business aspect, the marketing part of it.
It seems that some reports have come out saying that the Gillette's ad response has been positive. That's a load of crap if I ever saw one, they simply want to spin this to show that social justice has a place in marketing. Short answer, it doesn't.
Other reports claim that the ad didn't fare well for Gillette. Either way, take a look at the ad, watch my video and let me know what you think in the comments!
The comments are still raging right now, even at the time of this writing, there are comments being posted daily reminding Gillette that the customers are displeased with this "short film."
About the thumbnail. The thumbnail says "Brilliant Marketing OR get Woke, Go Broke?" - You may be wondering what that means. If you're here for Internet marketing, that may not be in your radar at all.
What IS 'Get Woke, Go Broke'?
But if you wanted to know, the phrase "get woke, go broke" means, according to Urban Dictionary:
Get Woke, Go Broke is a phrase coined by the internationally bestselling author John Ringo to express the opinion that when organizations "get woke" to politically correct actions, those same actions usually result in a massive loss of income.
And I guess I would agree with that definition, so that's at the core of my video.
If you haven't watched the ad, here's Gillette's Original Ad:
The Best Men Can Be
CBC --The Canadian Broadcasting Corporation, similar to PBS.
Notice the dislike ratio also on this one:
Tim Pool - Political journalist and commentator.
This was one of the earliest commentaries that came out and he eventually made over 8 or so videos about the topic. Worth watching.
The Quartering - This guy has a commentary channel, mostly about the gaming and Youtube community.
This commentary seemed to be pretty spot on. I included it because this is an average dude, you can't really pick up on a political agenda from him, but he wanted to comment on this.
For people that said things like, or took a stand like: "I just don't understand why this is such a big deal," this might be a good video, almost at 1 million views.