I visited Powercrunch in Irvine recently. I didn't even realize that they were based out of Irvine, literally 10 minutes from my house.
When I think about it, I'm lucky to be around all these companies. Small and big and everything in between, you'll find it in Irvine. But Powercrunch is more than just a company.
Powercrunch makes protein enriched foods. Things like protein bars, protein shakes and protein powders to name a few. These are the kind of products you don't usually buy, but you should. Why? Because if you're like most Americans, you are probably not consuming enough protein or enough protein that can be processed by your body.
You should listen (in the video below) to Kevin, the founder of Powercrunch explain this a little better. I understand how proteins work and why they're so important. This understanding is why I've been able to lose about 40 pounds in the past few months, but I'm not the right person to explain it to you.
I had a chance to listen to Kevin, the founder of Powercrunch talk about BNRG, proteins and the history behind Powercrunch. The story is fascinating and I can relate to it as a parent.
I must admit, It wasn't Kevin's night, he seemed a little bit tense having all these bloggers and social media folks around, he even forgot his balls. #Truestory, but his talk is excellent.
Kevin told us the story of how he had to have a better protein than the one that was out there at the time. This happened back when I was two years old, in 1982. Now, 32 years later, Kevin is still working on bringing the best possible protein available.
Why did he have to develop this protein? Well, I'll let you watch the video for that, but if you're a parent I know you'll relate.
So that's Powercrunch. That's what they do and why they're here. I know protein is very important and many people completely misunderstand it, so take some time today and learn about it.
As for me, I'm hitting the sack. Part of doing all we can to #stopdiabetes is getting a good amount of sleep, staying active and having a healthy diet. I've done two out of those today, so it's time to get some sleep now.