Diabetes UK is a charity that helps people with diabetes. They have a new campaign that focuses on delivering their message via Second Life, the popular virtual world where people can interact with each other.
The campaign features virtual posters sprinkled throughout the environment, allowing participants of the game to see these posters as they engage in their Second Life interactions.
Definitely a very clever and interesting way of using new media to get your point across I think...
The Silent Assassin campaign tells people that diabetes can cause heart disease, stroke, amputations, kidney failure and blindness. However, it also promotes awareness of how living a healthier lifestyle and improving diabetes control can reduce the risk of developing these serious complications.