What is Inbound Marketing? Inbound Marketing is a new buzz word being thrown around a lot lately. However, it actually is a new thing that has happened in recent years. Inbound Marketing refers to the way of marketing a product or service where people come to you on their own accord to seek out interesting or valuable information. In contrast to traditional marketing, this isn't "pushy" or salesy. I made a little vlog about it so check it out.