Jab, Jab, Jab, Right Hook

Our book club is underway we have now started the second book of the year so I thought I'd give you an update. If you are following along from home or remotely, then I also have the book reading breakdown below.

We're reading: Jab, Jab, Jab, Right Hook, by Gary Vaynerchuk.

We selected this book during the last meetup for The Power of Habit. By all accounts, The Power of Habit was a fantastic first choice. I expect that our next choice will be as enlightening.

I have read Crush It! and The Thank You Economy, also by Gary Vaynerchuk. Gary is on his 4th book now: #AskGaryVee, but we're starting with Jab, Jab, Jab, Right Hook, his 3rd book because it is very relevant to our business. Most of the people involved in the Dot Com Lifestyle group have or want to have an online business.

We seek the kind of business that frees up our time and resources so we can do whatever we want. Social media has risen to be a very disruptive force in today's world. We've seen complete industries turned upside down because of Facebook, and Twitter. Instagram and Flickr changed the photography landscape forever.

We've seen regimes collapse under the pressure created by social media users. We have seen businesses explode because of a good Youtube commercial. This is why we want to read this book. How can we as entrepreneurs tap into the power of social media?

The title is descriptive of the philosophy that Gary preaches. Jab, Jab, Jab means to deliver the small but solid hits that pave the way for a knockout --the Right Hook-- punch in a fight. My buddy John Chow pointed out that it's a strange analogy to use when you're trying to build a business and generate sales.

Like do you want to "punch" your customer? He asked during our first meeting last week. And I can see that the principle could have been better illustrated with a more friendly analogy. But at the same time, in business we often say " go knock them out!" when talking about delivering a presentation, or business proposal.

Either way I'm really looking forward to reading this book. The questions that come to mind as of the writing of this book are:

• What exactly does Gary mean by Jab, Jab, Jab?
• When and how do you deliver the Right Hook?
• How do we translate our business goals, intentions and sincerity into social media activities?

The book Breakdown is as follows:

• Week 1 - Start the book. You should have read up to the "Kit Kat: Timed Out" section (page 75) before meeting for week #2.
• Week 2 -  Read up to Comedy Central: Bringing Community Together (page - 148), before meeting for week #3.
• Week 3 - Read from 149 to finish. before meeting for week #4
• Week 4 - Let's wrap up the book, commentary, lessons learned, questions pending and selecting the next book.