Back in the day, Twitter was all about making direct connections with people you had something in common. You had to be on Twitter all the time and most people responded to you when you approached them with a message.
Today, Twitter is vastly different. Most people come to Twitter to absorb information about their favorite topics. The other majority is looking for information curated by the people they consider experts or knowledgeable about a specific topic.
The landscape of the Twitter world has changed dramatically due to technical changes and shifts in internet culture. That's not to say that you can't make personal connections and grow your business using Twitter.
One of the notable things that has changed for businesses is the fact that it's almost required for a business to have a Twitter account.
Having an account isn't enough though. It's like a muscle, you have to use it and exercise it if you want it to grow and give you results.
You, as a spokesperson for the business, must nurture and work on the account regularly. It's great to talk to your prospects, existing customers and anyone that might be friendly to you or your cause.
But if you have that covered, what else can you do to leverage Twitter?
If you want more Twitter traffic, share your content on Twitter
Sharing your own content on social media must be a part of your plan to grow your business and influence. This sentiment is shared by most of the top online business people and influencers. Even if they don't tell you that they're doing this, their actions usually reflect this.
But some of the helpful social media and online marketing experts, like Neil Patel, actually teach these techniques. Neil suggests that we share 10+ articles which go back to our content, each day.
He also talks about how to grow your audience on Twitter fast on this video:
But Twitter can be exhausting, after you talk to people, and respond to conversations pertinent to your interests and objectives, you may feel too tired or overwhelmed to share your own content. And didn't Neil say to share your posts 10 times each day IF you already have a lot of followers?
What if you don't have 200,000 followers or more like Neil does?
The actual number of times you should share your own articles each day may vary by a number of factors, like how many articles you have and how many followers you have.
If you have a few hundred followers, you may annoy them really fast if you share 10 or more articles about your own stuff every day; this could hinder your growth and hurt existing or budding relationships.
But you can determine the right number of articles for yourself by experimenting. Maybe you share 10 articles total, four that are yours, and six about the industry by other influencers or media outlets. Maybe you can switch that ratio.
Play with those numbers, but remember that if you want more Twitter traffic, share more stuff on Twitter. BTW, if you agree with that by now, do me a favor and hit the following Tweetable quote just by clicking on it.
[clickToTweet tweet="If you want more Twitter traffic, share your content on Twitter " quote="If you want more Twitter traffic, share your content on Twitter "]
If you are skeptical or hesitant to share a lot of your own stuff, I totally understand, in fact, I had a question about sharing other articles instead of mine and how I should split that ratio. I didn't expect it, but Neil actually answered my question right away:
By the way, my traffic did go up, significantly.
But even if you could magically determine the exact number of times you should share your own content, the problem remains the same for you. If you don't schedule all these articles at once, you have to consciously share the articles every day at random times throughout the day.
This is exhausting, and time-consuming. Add to that the fact that you are also trying to respond to people on Twitter or initiate conversations, and run a business, you may feel like giving up quickly.
I get it, it's a lot of work.
But technology and tools are here to make our lives easier, don't overcomplicate things.
Use the right techniques and tools, as Neil suggests and as I show you in the video below, you can schedule all your own content to be shared in advance, on a set schedule. You can set this up once a week, or once a month and schedule all of your content.
[clickToTweet tweet="You can schedule all of your content for a month at once, in advance. Here's how:" quote="You can schedule all of your content for a month at once, in advance. Here's how:"]
On a future blog post, I'll show you how to weave your own content with niche content by other influencers in your industry so that you can keep a healthy and interesting balance of content. Make sure you subscribe, or follow me so you don't miss it if you want to see that.
But here's the video I made explaining how to use Buffer's power scheduler feature to accomplish what we've been talking about.
This is one of the strategies that has helped me triple my Twitter followers. By the way, if you aren't following me, you can right here: @Notagrouch.
In conclusion, you should have a Twitter account to help you grow your business. One of the strategies to grow on Twitter and get more traffic from Twitter to feed your business is to share relevant content that you've created on top of the regular, one-to-one interactions with your followers.
The easiest way to do this is to schedule all your own content in advance using a tool like Buffer coupled with the technique I demonstrated in the video.
I'm in the draft mode for another post that will simplify this process even further, and will make you a Twitter powerhouse without breaking the bank. Make sure you stick around or subscribe to my list to get notified when that comes out. Of course, you can also get notified if you follow me on Twitter.
Have you tried this before? Are you hesitant? I love teaching and sharing my expertise, but I also want to hear back from you about this and would love to know if you've done this, or not. If yes, what kind of results have you seen and if you haven't done this, why not?