On my way to The Recess Room I made a new driving video. I talked about food and food choices.
I think this is an interesting topic to discuss because many people look down on the consumption of animals.
So what does this have to do with Online marketing? Well, the pig's head is a brilliant piece of marketing. I'll explain in a minute.
As I mentioned in an earlier post, I'm going back to the roots of this blog a little bit by sharing more personal updates and food updates like I used to. This is also part of me, and this is my blog, about me, about my life but also, I can easily connect it to the Internet marketing experience.
The pig's head attracted the attention of Food Insider and they recently did a feature on location. You can see it in my other blog post, linked below.
If you look at their Instagram, everything looks appetizing and inviting and when you come across a picture of the pig's head, whether you love it or hate it, you stop to look at it.
The Pig's Head Viral Marketing
It is worth mentioning that the pig's head at The Recess Room is a brilliant dish for viral marketing. It's not the only restaurant that offers such a unique item, but it's one of the few in the area.
I found another place in Manhattan beach that may offer it, although it's not on the menu on their website, and I think there's another place in San Diego that offers their own version.
But back to the Recess Room.
If you go to eat there, you'll want to eat the pig's head. Because it's such a big item, you'll need a couple of friends to go with you. And you'll probably end up ordering a lot more than just the pig's head.
Then you'll be taking pictures and posting them on Instagram and Facebook. We all did. I even wrote a full review, and my friend John made a great video about the experience.
You can see everything we ordered in this other blog post, a review of the pig's head at The Recess Room.
Driving With Oscar Vlog
No Such Thing as Bad Publicity
We also had people come by just to look at the dish and ask us how it was. You can't pay for that kind of marketing. Not even with "influencer marketing."
Apparently, there were also some protestors outside the restaurant just a few weeks before we went there.
They have the right to protest, and their cause is noble, but their anger is misdirected. But as far as marketing goes, and as the adage goes, there is no such thing as bad publicity.