Category Business

Using Marketing to Improve the Customer Experience

Many businesses view marketing as a step-by-step acquisition and retention process, but it is actually more dynamic and integrated into other business components than you’d think. Improving the customer experience isn’t only about getting more customers; it’s about lowering the risk of losing your customers to your competitor. On average, 47% of customers would take their business to…
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How to Get Your Book into Barnes & Noble

While hanging out at Affiliate Summit, I got a chance to catch up with Shoemoney, one of the OGs of affiliate marketing. He shared a little-known trick about getting your book into Barnes & Noble stores and didn't mind me capturing it on video for you. As with anything like this, YMMV. Obviously, your book is going to…
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Business Success. It’s All About Simplicity

After the whole debacle earlier this year with that company that shall remain nameless, I went into a bit of a reclusive mode. Maybe even dealing with a little depression. I've been battling with a lot in my head but I finally started picking myself back up. One of the things that have helped me is reconnecting with…
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Are You Using Your Time Poorly?

One of the great outcomes we get from measuring any type of activity is that we get to see where there may be some deficiencies. It doesn't matter what it is, if it's worth doing, it's worth measuring. If you measure then you can make smart decisions based on the data instead of just a feeling. Don't get me…
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How To Rank For Featured Snippets

While I was at Affiliate Summit a couple weeks ago, I had a chance to catch up with my buddy Stephan Spencer. Stephan Spencer is an author, speaker, and internet entrepreneur. Who's Stephan Spencer? Stephan is an SEO authority expert, author, speaker and consultant helping some of the most prominent companies in the world. Stephan is the author…
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Why I Love Affiliate Summit

With Affiliate Summit East just a couple weeks away, I was reviewing posts and videos from previous events and found this driving video where I talk about Affiliate Summit West. I much prefer Affiliate Summit West, but East is really cool too. This year there are two new editions of the beloved event, one in Asia, and one…
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