You will fail. I promise this much.

Just because it burns doesn't mean you're gonna die.
You gotta get up and try, try, try
Gotta get up and try, try, try



Each failure is practice. And practice makes perfect.
Each failure is practice. And practice makes perfect.
image by: shutterstock

Before you go any further in your business, let me warn you. Sooner or later, you will fail. Probably sooner than later, but it's alright. A failure makes you better, stronger, smarter. That's if you get up...

Trust me. It's alright to fail, but if you want to succeed, you gotta get up and try again. This is the key to success, this is the key to life. It took me quite a while to embrace this when it came to online marketing and making money online. It's easy to say and profess this philosophy, but it's much harder to follow it, to live it, to embrace it.

Like Pink's Try from The Truth About Love, you have to get up and try. It's a simple as that. Sometimes you'll make mistakes that you can't explain. Other times you'll do everything right, but maybe you have the wrong product and nobody cares to buy.

Even worse, you may find yourself in Tyler Cruz' position of losing it all overnight! Can you imagine making 6 figures each month and then overnight, you wake up to nothing! How about that!?

And you think your failure was big? Are you devastated? What are you going to do about it? Cry about it? Whine about it? Blame the vendor? Blame the product? Blame the buyer?

What do you think Tyler did?

Before you complain that it isn't working. Before you blame the vendor for not explaining it. Before you accuse your audience of not getting it. Own your failure, learn and pivot. Get up and try again. Then, rinse and repeat. The faster you fail, the faster you can correct that mistake and eliminate the problem from your process or your system.

Remember that in business, like in life, nobody owes you anything by default, you don't deserve it if you don't want it. It's up to you, your perseverance, your system, your efforts and that will be the case from here on now. Ever since I came out openly as a marketer and started sharing some of the success I've had people have been telling me things. They tell me that it doesn't work, or they make excuses why the thing they did didn't work and how this isn't for them.

All these people always fail to acknowledge that maybe, just maybe they didn't do something right and they gave up too easily, too soon. They fail to acknowledge that maybe they didn't get it. That maybe they didn't follow instructions. It's always someone else that takes their blame. This makes them feel better about failing and not trying again, because it is easier to blame something else instead of owning the failure, studying it and trying again with a pivotal approach.

This is what separates the dabblers from the success stories. Get up and try again, and again, fix your approach, fix your system, get a mentor, ask questions, maybe get something like this. You don't need to go at it alone. But you must get up and do.


  1. The key is to fail fast. The difference between those who succeed and those who don’t? The successful person doesn’t quit when they fail. They keep going and keep trying until they succeed. Then they do it some more.

    • Absolutely. Fail fast, and go for it again. Most people are afraid of failure though and they never try again after the first time. It’s a shame really because the potential is there, and sometimes success is just around the corner at the next try. – thanks for cruisin by Jeff!

  2. Great article

    Failure is always an option but to remember to not beat yourself up thinking it’s “personal failure” just failure at this juncture.

    I think another key is to also note why you failed.

    Did you fail because of funds? (been there)
    Did you fail because of plans (or lack of) (been there)
    Did you fail because your heart wasn’t into it (been there)

    To those who say they “hate their job” (myself included) use the things you hate about your job to learn and strengthen your next opportunity so it doesn’t lead to failure.

    And if that next opportunity does lead to failure, learn from it and pick yourself up again.

    • Absolutley Loren. Many people stop trying because they beat themselves over the failure instead of analyzing why and correcting it. I like that saying too… I haven’t failed, I just found 1000 ways that don’t work.

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