• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

An Online Marketing and Affiliate Marketing Blog

A blog about learning and applying online marketing principles to maximize profits

  • Home
  • Online Marketing
    • Affiliate Marketing
    • Affiliate Summit
    • The Home Business Summit
  • Business
  • Making Money
  • Social Media
  • Opinion
    • Reviews
    • Food and Wine
You are here: Home / Online Marketing / Social Media Marketing / 3 Tips for “Boring” Industries in Social Media

3 Tips for “Boring” Industries in Social Media

Share
Tweet
Share
Buffer
Flip

While I was at Social Media Marketing World or if you're hashtag inclined, #SMMW18, I noticed this fellow that was attracting a lot of attention. It wasn't hard to see why.

John Rothrock was sporting a bright blue suit with a white hats pattern on it. As he was getting swarmed with attendees trying to ask him what was up with the suit and hoping to get their picture taken with John, I jumped in to ask him what was going on with the outfit.

It turns out that the suit is part of his employee engagement campaign. You see, John thinks outside the box. It was refreshing to hear him talk about his business and his approach with the same passion that compels him to wear a suit like this to a conference full of Instagrammers, Youtubers, and other various social media enthusiasts.

How are you standing out online? 🤔

A post shared by Social Media Examiner (@smexaminer) on Mar 29, 2018 at 2:11pm PDT

Advertisements

I asked John, what were his top three tips for those companies that are in a seemingly dull, or boring industry. You know the ones, they are accountants, auto-mechanics, dentists, dry-cleaners, hair and beauty salons, insurance brokers and similar.

Interview with John Rothrock from Yale Cleaners

Subscribe to my YouTube Channel

I agree with John that any company can use social media to grow their business, but they have to approach it differently than the popular Instagram-ready industries, like lifestyle, food, and fashion.

You have to be creative, and with the risk of sounding cliche, you have to be social.

More from Yale Cleaners

We are passionate about dry cleaning and serving our customers! In today’s market, we know you have choices. That’s why we promise to work hard each and every day, to always earn your business. We would like to thank every Yale Cleaners customer for trusting us with your family’s wardrobe. Thank you for recommending us to your friends and family. But most importantly, thank you for your valuable business. You are appreciated!

A post shared by Yale Cleaners (@yalecleaners) on Sep 23, 2017 at 9:02am PDT

 

Tune in tomorrow at 6 pm for our latest episode of Dry Cleaning Secrets Revealed: What is Dry Cleaning? In each episode, we will unravel one of dry cleaning’s biggest mysteries, plus answer your questions live! This must watch Facebook Live video will help you be a more informed dry cleaning customer. #OklahomaDryCleaningExperts #drycleaningsecretsrevealed

A post shared by Yale Cleaners (@yalecleaners) on May 31, 2017 at 5:20am PDT

Get your tickets for the next Social Media Marketing World conference now, they're much cheaper right now since it's early. If you wait much longer, you're going to pay full price. Check out the current deal going on right here.

Who is John Rothrock?

John Rothrock is the President and CEO of Yale Cleaners, a local family business focused on providing high quality, same day dry cleaning with exceptional customer service. See more: Yale Cleaners.

Share
Tweet
Share
Buffer
Flip


Filed Under: Social Media Marketing
Tagged With: John Rothrock, Social Media

You should read one of these next:

  • Minds.Com Is Growing Up. We’re Waiting for You
  • Found a Cash Cow! Can You Even Make Money From Beanie Babies?
  • Interview About Chatbots with Heather Havenwood aka Sexy Boss
  • Shhh… We Don’t Talk About it –Taboo Topic in Business
  • Twittercounter.com Closed Down on November 5

Reader Interactions

Primary Sidebar

  • Facebook
  • Instagram
  • Twitter
  • YouTube

Start Here!

  • Web Hosting – How to Pick a Good Web Host for Your Blog

  • How Much $$$ Needed to Start an Affiliate Business?

    Learn More

    Services

    e6b2d798c8ce046bc76392a58d547554bc66140b3bae653745

    Partner Resources

    posts by date:

    December 2019
    MTWTFSS
    « Nov  
     1
    2345678
    9101112131415
    16171819202122
    23242526272829
    3031 

    Online Marketing Posts

    • Dot Com Lunch – This Week with John and Oscar
    • Interview with Adam Preiser from WPCrafter, CartFlows, and More. WordCamp Orange County 2019
    • How to Sell Tacos. Committed to The #TacoLife
    • Get Rid of Dead Weight from Your Email List

    WordPress Posts:

    • The Beautiful State of a Virgin WordPress Installation.
    • The 1 Reason Genesis Themes Makes It Easier to Get Started With WordPress Quickly.
    • Gutenberg. The New Block Editor in WordPress. Expect Rough Weather.

    Orange County, Yes… Like The OC

    • VIDEO: Beth Jacob Congregation of Irvine Vandalized – City of Irvine Press Conference.
    • The B.A.M.F.
    • Saigon Beach. A New Vietnamese Eatery in Newport Beach
    • Hells Belles Burlesque Performs at The Queen Mary

    Footer

    Site Proudly Hosted by:

    Website hosted by Inmotion Hosting

    Blog Categories

    • WordPress
    • Making Money
    • Orange County
    • Online Marketing
    • Social Media
    • Affiliate Summit
    • Reviews

    Browse by Style or Topic

    • Tutorials
    • Tips & Tricks
    • Entrepreneurship
    • Tools and Resources
    • Dot Com Lifestyle
    • Social Media
    • Youtube

    Site Links

    • About Notagrouch
    • Contact
    • Photos

    All Rights Reserved

    [footer_backtotop]

    Copyright 2009 © 2019 Theme based on Genesis News Pro by StudioPress.
    Subscribe for Email Updates