3 Tips for “Boring” Industries in Social Media

While I was at Social Media Marketing World or if you're hashtag inclined, #SMMW18, I noticed this fellow that was attracting a lot of attention. It wasn't hard to see why.

John Rothrock was sporting a bright blue suit with a white hats pattern on it. As he was getting swarmed with attendees trying to ask him what was up with the suit and hoping to get their picture taken with John, I jumped in to ask him what was going on with the outfit.

It turns out that the suit is part of his employee engagement campaign. You see, John thinks outside the box. It was refreshing to hear him talk about his business and his approach with the same passion that compels him to wear a suit like this to a conference full of Instagrammers, Youtubers, and other various social media enthusiasts.

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How are you standing out online? 🤔

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I asked John, what were his top three tips for those companies that are in a seemingly dull, or boring industry. You know the ones, they are accountants, auto-mechanics, dentists, dry-cleaners, hair and beauty salons, insurance brokers and similar.

Interview with John Rothrock from Yale Cleaners

I agree with John that any company can use social media to grow their business, but they have to approach it differently than the popular Instagram-ready industries, like lifestyle, food, and fashion.

You have to be creative, and with the risk of sounding cliche, you have to be social.

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Who is John Rothrock?

John Rothrock is the President and CEO of Yale Cleaners, a local family business focused on providing high quality, same day dry cleaning with exceptional customer service. See more: Yale Cleaners.