While I was at Social Media Marketing World or if you're hashtag inclined, #SMMW18, I noticed this fellow that was attracting a lot of attention. It wasn't hard to see why.
John Rothrock was sporting a bright blue suit with a white hats pattern on it. As he was getting swarmed with attendees trying to ask him what was up with the suit and hoping to get their picture taken with John, I jumped in to ask him what was going on with the outfit.
It turns out that the suit is part of his employee engagement campaign. You see, John thinks outside the box. It was refreshing to hear him talk about his business and his approach with the same passion that compels him to wear a suit like this to a conference full of Instagrammers, Youtubers, and other various social media enthusiasts.
I asked John, what were his top three tips for those companies that are in a seemingly dull, or boring industry. You know the ones, they are accountants, auto-mechanics, dentists, dry-cleaners, hair and beauty salons, insurance brokers and similar.
Interview with John Rothrock from Yale Cleaners
I agree with John that any company can use social media to grow their business, but they have to approach it differently than the popular Instagram-ready industries, like lifestyle, food, and fashion.
You have to be creative, and with the risk of sounding cliche, you have to be social.
More from Yale Cleaners
We are passionate about dry cleaning and serving our customers! In today’s market, we know you have choices. That’s why we promise to work hard each and every day, to always earn your business. We would like to thank every Yale Cleaners customer for trusting us with your family’s wardrobe. Thank you for recommending us to your friends and family. But most importantly, thank you for your valuable business. You are appreciated!
Tune in tomorrow at 6 pm for our latest episode of Dry Cleaning Secrets Revealed: What is Dry Cleaning? In each episode, we will unravel one of dry cleaning’s biggest mysteries, plus answer your questions live! This must watch Facebook Live video will help you be a more informed dry cleaning customer. #OklahomaDryCleaningExperts #drycleaningsecretsrevealed
Who is John Rothrock?
John Rothrock is the President and CEO of Yale Cleaners, a local family business focused on providing high quality, same day dry cleaning with exceptional customer service. See more: Yale Cleaners.