This is a quick video tutorial on how to transcribe and create your own closed captions for your Youtube videos. Sometimes these are called subtitles.
The reasons for adding subtitles to your video are many.
If your video is properly closed captioned, more people can watch it. Closed captions are used by people that can't listen to a video to be able to read or interpret the message from the video.
Youtube creates automatic closed captions, but they're not always accurate.
One more benefit for the closed captions is that you can describe sounds and activity that the automatic captions won't ever do.
You can even add an introduction text where you plug your company. I do this at the beginning of the introduction and I say something like "closed captioning by notagrouch.com".
I think it looks pro and it looks like the captions you see on movies and TV. You can see that in the video below if you have CC turned on.
I also decided to spend more time on my own captions because I noticed an increase in youtube views recently after I started following best practices recommended both by Youtube and other Youtube experts.
So I made a video on how to do it. This is when you want to do them from scratch. There are two other methods that are more suitable for making adjustments to existing transcripts.
I also have a feeling that closed captions can or may affect search engine rankings. It makes sense to me that they would, but I'm not sure yet. Here's that tutorial for now: