Are you finding it difficult to keep up with all of the marketing responsibilities your business needs to succeed? Honestly, it seems like it takes 3 hands and 27 hours a day in order to do everything you really need to be doing.
When this happens to your business you should be considering an expansion in the form of outsourcing the marketing work. Not only will this free up your time to do the important things you should be doing, it will also allow your business to grow in a timely manner without stunting or stopping it.
Here are proven steps to outsourcing all of your marketing work and making sure you have a reliable team you can count on when you do it.
#1 - Understand What Needs To Be Outsourced
When the rubber meets the road, there are certain tasks you should be doing yourself and tasks you should be allowing other people to complete for you. When you finally get to the point where you seem to be out of time during the day you should consider the responsibilities your business can outsource.
First of all, you need to realize which marketing tasks need to be done on a daily basis. Here are a few ideas you can use because when it comes down to it, your company should always have these things running in the background:
- Search engine optimization
- Social media consistency
- Relationship building
- Sales funnel creations
- Content marketing
- Article writing
- Email sequences/email blasts
These are just a few ideas your business should always have running in order to succeed over time. While you may enjoy doing some or all of these tasks, when your company grows, you should consider stepping away from these responsibilities and handing them over to a team of people you can trust.
#2 - Know What You Want
Once you have determined what you’re willing to outsource, the challenge begins to start looking for a responsible person to meet these specific needs for your business.
As an entrepreneur, you want people in your corner with whom you can put your trust in. People who are just as driven and motivated as you are.
So how do you find those people?
You find them by understanding what you really want for your company. If you’re looking for someone to do content writing for your brand, make sure the person has the right qualifications and work samples before you allow them a voice in your business.
Here are some tips for finding those people...
Have A Clear & Defined Role
When you’re looking for the perfect person to outsource a job to, you want to make sure you clearly define the role you want them to fill.
Create your opening and be as specific as possible. Outline what your goals are for them and where you would like to see this certain job going in the next 6 months. Have a vision you can share and make sure you give them as much information as possible about the role.
Invite Specific People To Apply For Your Job
One of the many mistakes people make when outsourcing is to blast a job opportunity into the WWW and hope for the best.
When it comes to your business, you don’t want every Tom, Dick, and Harry applying for the position just because it’s there.
Get out there and do your homework!
Do you have a favorite blog you like to read? If so, take a look at some of the guest posts on the blog. Who wrote the ones that stood out to you? This is just one way that how you can find specific people to offer your position to.
Once you find the right person, contact them and let them know about the position you would like them to fill. Also, let them know they are one of only three or four people you have invited to apply. This will make your business stand out and also make them feel needed and important in your company.
Refer to the Experts
When you are feeling the need to outsource some of your work, you will probably not have a lot of time to go digging around in a bunch of resumes. This is where the experts come in. There are a lot of hiring platforms out there where you can find experts in your area, or outsource to a remote team. You can browse portfolios online and invite interesting candidates to interview. If you want to skip that stage as well, you can try FreeeUp. This platform is unique in that it is designed to take care of the entire process so that all you do is sign up, fill up a worker request, and wait to be introduced to your match.
Freelancing is a good way to go if you are looking to build up at a manageable pace. It allows you to hire on a project basis or for just a few hours a day or week to start. Many skilled workers also prefer to freelance these days, so the right person for the job is probably not your typical office type. Finally, freelancing allows you to search a wider, global pool of talent instead of just your local area.
Don’t Just Hire Cheap For The Sake Of Cheap
You’ve heard the old saying, “You get what you pay for”. That is so true. If you cannot afford to pay someone what they’re worth, it will hurt both of you. Furthermore, if you hire someone whose rate is lower than average, this should raise a red flag for you about the quality of their work.
Cheap work is just that. While you may be able to find someone who is cheap and writes amazingly well, it’s not going to happen all the time. Remember, someone who has experience and reliability in their field understands the work responsibilities and has honed their craft, so expect to pay for their experience and expertise. It’s worth it.
Ask Screening Questions
Another great way to understand if the person in question is perfect for outsourcing a specific task to, create screening questions to run interference on the people who are just trying to take your money.
You can do this a couple of ways, and it doesn’t really matter how you do it, but I recommend setting up a questionnaire on Google Forms. This way you can always have it handy when you find someone out of the blue and you can send them the link to the questionnaire.
Screening questions will allow you to learn a little more about them and help you determine whether or not you want to take them to the next step in the outsourcing process.
I understand you may feel like the Lone Ranger. You’re powerful, smart, and motivated. However, your business WILL begin to grow after a while and you need to understand you cannot be the Lone Ranger forever. You should make room for a team which will help you grow in the long run.
Having a team will allow each person to devote their time and talent to the tasks that they are best suited for, which allows you to focus on the bigger picture of growing your company. Don’t be nervous about adding people to your team. When you use these tips to your advantage you will begin to see how much a team can really help.