Tag entrepreneurship

Email Marketing: Sure Fire Way to Annoy and Alienate People

This idea comes up every few months in one group or another. Let's ask unsubscribers why they unsubscribed. Actually... let's not. Emailing unsubscribers is nothing new, email marketers have been doing this for over a decade but there's always some newbie that thinks they just discovered the biggest secret in the planet and start sharing it and posting…
Continue reading

Are You Using Your Time Poorly?

One of the great outcomes we get from measuring any type of activity is that we get to see where there may be some deficiencies. It doesn't matter what it is, if it's worth doing, it's worth measuring. If you measure then you can make smart decisions based on the data instead of just a feeling. Don't get me…
Continue reading