internet-marketing
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Let’s Talk About the Gillette Ad Controversy
By now you surely have seen the Gillette Ad titled “We Believe: The Best Men Can Be” — There’s tons of commentary about the content of the ad and while I disagree with the way the ad was produced, I want to talk about the marketing and branding implications of such a risky move. That’s…
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Email Marketing: Sure Fire Way to Annoy and Alienate People
This idea comes up every few months in one group or another. Let’s ask unsubscribers why they unsubscribed. Actually… let’s not. Emailing unsubscribers is nothing new, email marketers have been doing this for over a decade but there’s always some newbie that thinks they just discovered the biggest secret in the planet and start sharing…
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GrowSumo Gave me Five Bucks Just Because
If you’re a new affiliate, trying to make some extra money you may be wondering what networks you should join. I’ve talked about Shareasale before, I told you about Refersion and they even interviewed me a couple times. I promote Peerfly even though I don’t really make money from their products. But I wanted to…
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8 Key Digital Advertising Trends That Will Take Place in 2018
True, there’s still much to do throughout 2017, and we still have many months of planning and meticulous strategy to implement. However, 2018 is just around the corner, and if we’re not prepared, it’s going to take us by surprise. It’s essential that you get your business prepared for 2018 by learning the strategies that…
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Affiliates: This Is Why You’re Not Making Money Online (Video)
Sometimes we grow attached to an idea and a dream and fail to notice how our attachment may be preventing us from making money. I run into this situation all the time. Maybe this sounds like you: A blogger has been blogging for months, maybe even over a year and hasn’t made any money. Perhaps…
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Which Should You Use? Single Opt-in vs Double Opt-in
If you’re building an email list for your business, this is one of the first decisions you need to make early on. Should you use the single opt-in or double opt-in method to collect email addresses? This is a topic that is highly debatable and you’ll find proponents of both methods. Each one has its…
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The Truth about Free WordPress
Free is always enticing. This is why some people go to get a blog with WordPress.com. I have some issues with WordPress.com and I want to talk about those with you today. I’m going to come out and say it directly; you should not start a blog with WordPress.com, Blogger.com, Medium.com, or other free blogging…