marketing
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Using Marketing to Improve the Customer Experience
Many businesses view marketing as a step-by-step acquisition and retention process, but it is actually more dynamic and integrated into other business components than you’d think. Improving the customer experience isn’t only about getting more customers; it’s about lowering the risk of losing your customers to your competitor. On average, 47% of customers would take…
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Your Turn to do Something 100 Day Challenge, Day 2
I know I said that I’m going into this challenge by myself. I didn’t announce it to my groups, as of the writing of this blog post I haven’t even told my VIP group about it. I’ll be emailing them about it soon. But that doesn’t mean that you just get to sit back and…
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If It’s Change You Want, Then Change You Must
It must be something in the stars, the past couple of weeks I’ve talked to a few people that seem to be down in their luck. Some people blame something else, like Mercury retrograde or some other outside force. I’m more pragmatic than that and I believe that we are the architects of our own…
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Thoughts on Marketing, Business and Success with Ryan Holiday
I’ve been listening to the No Jumper interviews and have been following the vlogs for quite a while now. A lot of it is about this weird subculture that I don’t quite get. It makes me feel old, but also makes me want to stay current and pay attention to what the younger people are into…
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Fume Blanc. A Story of Brilliant Marketing
I heard a story while I was in Napa a couple years ago. My friend Rhoda tells the story of how Mondavi “invented” the Fume blanc grape. There is no such thing as Fume Blanc, that’s just a beautiful marketing ploy to sell more wine.Click To Tweet Some accounts say that Mondavi used the Fume…
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Why so many posts about @starbucks recently?
Why so many posts about @starbucks recently, Oscar? Go read my blog post about it. That will explain it. And did you see my stars? #starbucks #business #coffee #latte #cascara #socialmedia #marketing #businesssuccess #newblogpost #businesslessons #gamification #starbucksrewards View on Instagram
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Streak, a CRM for Gmail Quick Video Tour
I got a new email account I need to manage now so I thought I would take some time to show you one of my favorite apps for Gmail. Streak is the name, as in a streak of luck. Except this is no luck, you get to discover this awesome app because you are a…