Many businesses view marketing as a step-by-step acquisition and retention process, but it is actually more dynamic and integrated into other business components than you’d think. Improving the customer experience isn’t only about getting more customers; it’s about lowering the risk of losing your customers to your competitor. On average, 47% of customers would take […]
I know I said that I’m going into this challenge by myself. I didn’t announce it to my groups, as of the writing of this blog post I haven’t even told my VIP group about it. I’ll be emailing them about it soon. But that doesn’t mean that you just get to sit back and […]
It must be something in the stars, the past couple of weeks I’ve talked to a few people that seem to be down in their luck. Some people blame something else, like Mercury retrograde or some other outside force. I’m more pragmatic than that and I believe that we are the architects of our own […]
I’ve been listening to the No Jumper interviews and have been following the vlogs for quite a while now. A lot of it is about this weird subculture that I don’t quite get. It makes me feel old, but also makes me want to stay current and pay attention to what the younger people are into […]
I heard a story while I was in Napa a couple years ago. My friend Rhoda tells the story of how Mondavi “invented” the Fume blanc grape. I decided to share this here with you because there’s a bit of a marketing lesson here. Sometimes success depends not just on the quality of the product […]
Why so many posts about @starbucks recently, Oscar?
Go read my blog post about it. That will explain it. Link in bio.
And did you see my stars?
#starbucks #business #coffee #latte #cascara #socialmedia #marketing #businesssuccess #newblogpost #businesslessons #gamification #starbucksrewards