Tag marketing

Using Marketing to Improve the Customer Experience

Many businesses view marketing as a step-by-step acquisition and retention process, but it is actually more dynamic and integrated into other business components than you’d think. Improving the customer experience isn’t only about getting more customers; it’s about lowering the risk of losing your customers to your competitor. On average, 47% of customers would take their business to…
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Fume Blanc. A Story of Brilliant Marketing

I heard a story while I was in Napa a couple years ago. My friend Rhoda tells the story of how Mondavi "invented" the Fume blanc grape. I decided to share this here with you because there's a bit of a marketing lesson here. Sometimes success depends not just on the quality of the product but on the…
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The VR panel at The Integrated Marketing Forum #2016IMF. Insights and revelations. This has been around for a while… but this year, 2016 is “year 0” for VR. There is content, there is accessible equipment, it’s got investment and buy-in from early adopters.

The VR panel at The Integrated Marketing Forum #2016IMF. Insights and revelations. This has been around for a while... but this year, 2016 is "year 0" for VR. There is content, there is accessible equipment, it's got investment and buy-in from early adopters.
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Integrated Marketing Forum 2016 Registration Is Open

The Integrated Marketing Forum is coming back to Orange County in November. If you were following me last year, I attended this great event. I talked about it on the blog here. Register for the November 11 event today, chances out it will sell out. The Integrated Marketing Forum last year was all about mobile marketing I learned a lot…
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